Your most tenacious competitor in the home is not the big remodeler in town or the chuck-in-a-truck. The competitor most likely to steal the sale from you is inertia, where the homeowner puts off doing the project altogether!
For this reason, it is key to carry products that are a “no-brainer,” with clear value propositions that make doing nothing seem like an unreasonable choice.
Here is how to position the gutter protection wing of your business for growth, one advantage at a time.
- Convenience. Everyone hates cleaning their gutters. Few other home improvement projects make your life so much easier!
- Speed. If your homeowner is worried about a drawn-out project, set their mind at ease! Most teams install Gutter Cap in less than a day, and you can count on us to ship your Gutter Cap cases quickly and efficiently.
- Value. Gutter Cap is a phenomenal bargain when compared dollar-for-dollar with the competition. Add financing options for a total no-brainer.
If you are looking to grow in 2020, we are here to help you make it happen! Gutter Cap offers you a cutting-edge product for your portfolio. Not only that, we give you the tools you need to market Gutter Cap and your other growth-driving products.
If you are looking to generate quality leads for homeowners looking for Gutter Cap in your area, get in touch with our team! We have a proven set of lead-generation resources that we maintain exclusively for our dealers. Give us a call to learn more.
